The competition amongst companies to attract and recruit the ideal talent remains unbeatable. Isn't it? And why not, it is a necessity in the industry to stay ahead of the competitors while hiring the right talent for your organization. And along this whole way, good employer branding indicates the success of your organization. Aren't aware of employer branding? No worries! Let's have a quick view of what is employer branding and how it affects the hiring process.
What is employer branding?
What all comes to your mind while you hear the word 'branding'? Maybe marketing, right? But you are wrong. Branding has a lot more to do. Employer branding is actually the organization's reputation as an employer and the value it offers to the employees. And without a suitable employer brand, you might end up in losing the right talent and become the target of wrong candidates for your organization.
Why employer branding matters to you?
If employer branding is done correctly, it will assist you in attracting and retaining the ideal candidates and result in the growth of your company. And the top reason to do employer branding is that it represents the identity of your brand name to the audience worldwide. So, it's time to focus on this concept and benefit from it at the earliest. Want to know the benefits of employer branding in depth? Here is a list of top advantages employer branding holds for your company's growth and success.
Top benefits of employer branding
- Attract and retain employees: A majority of people consider the company's reputation before applying for a job, so it is quite important to focus on branding if you wish to attract the candidates towards your company. To gain more attention, you need to build an employer brand over social media platforms like Facebook, LinkedIn, Twitter, Instagram, etc.
- Reduce costs: Any organization which has a strong employer brand is more likely to experience a countable decrease in the cost per candidate they hire. Want to know why? Simply because investing in employer brand lets you eliminate the costs spent on marketing and advertising to bring awareness amongst the customers worldwide.
- Save time: Having a strong employer brand directly saves the time spent on the unqualified candidates and gives you the list of only the ideal ones which are fit for that job. Thus, saving that time, the hiring team can invest that time on the right candidates.
- Increases the job pool of right talent: When you hold a strong employer brand, you already get a list of most suitable and qualified candidates. This lets you choose the best out of all, instead of wasting time on the unsuitable ones and choosing the wrong one.
There are endless ways to get employer branding done. You might do it yourself or get it done from the right vendor which has the perfect talent management tools for you. Looking for one? You can rely on jiTalent. jiTalent lets you streamline your complete hiring process and lets you carry out perfect hiring for your organization. Have any queries? Get in touch with our team and get instant response.